Overpricing is the most expensive mistake in real estate. A number that's too high doesn't just sit — it actively repels serious buyers, goes stale, and eventually sells for less than a well-priced home would have. Here's the method we use to price for a real, timely close.
Start with comparables, not hope
The market doesn't care what you paid or what you need. It cares what similar properties — same locality, similar size, condition and floor — actually transacted for recently. We build the price from that evidence, then adjust for the specifics of your home.
Price for the diligence, not just the listing
A number that attracts an offer but can't survive the buyer's valuation or bank appraisal just wastes everyone's time. We price so the deal holds all the way to registration — because a signed deed is the only price that counts.
The discipline pays off
Well-priced homes sell faster and, counter-intuitively, often for more — because momentum and competition work in your favour. Want an honest, comparables-backed valuation of your property? That's exactly where we start with every seller.
Have a question this raised?
Our advisors are happy to apply any of this to your specific property and goals — no obligation.
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